Company

VSI was incorporated on February 6, 1960. This was the result of a relationship which existed between Willis D. Woodward, DVM, and Donald W. Rosenberg, DVM, in a joint practice, and with Frank G. Sweetman, a former sales representative for Van Waters and Rogers.

They formed VSI in order to take advantage of the opportunity to sell poultry related health products to a broader customer base. Subsequently, John E. Pugliese, while working for Merck, saw the VSI potential and joined them in 1962.

Over the years, VSI management saw various opportunities to expand into many diverse areas. Today, the company that started as primarily a poultry distributor now offers a broad line of products to over 3000 customers. These include those in the beef, dairy, and poultry business, as well as feed supply and pet stores.

The company has grown slowly and steadily from a poultry specialist, to a poultry, dairy, cattle and pet wholesale distributor. The chart below reflects our customer sales breakdown.

	1959 - VSI is founded by W.D. Woodward D.V.M., Don Rosenberg, D.V. M. & Frank Sweetman
	1960 - VSI Incorporated and opened the Modesto Branch
	1962 - John Pugliese joined the sales force and became a xstockholder. VSI Opened the Fresno Branch
	1963 - VSI Opened the Perris California Branch
	1972 - VSI Started it's profit sharing plan
	1978 - VSI Opened the Petaluma California Branch
	1991- An ESOP program was formed to provide an opportunity for employees to buy out the original stockholders. VSI Opened the Northwest Branch in Tangent Oregon
	1993 - Employees own 50% of VSI
	1998 - Don Rosenberg passed away
	1999 - VSI purchased Merced Dairy Supply in an effort to expand our dairy market in the Northern San Joaquin Valley. This is now the Merced California Branch. Employees own 65% of VSI
	2001 - VSI purchased the Pet Food Distribution Division from L.A. Pet. This allowed VSI to expand it's pet market in Southern California.
	2002 - Employees own 70% of VSI
	2003 - VSI Expands the Perris Branch by relocating it to a larger facility in Riverside California. Employees own 74% of VSI In an effort to improve VSI's relationship with its dealer customers, management decided to close its retail facilities in: Petaluma California closed both its warehouse and retail store in January. Riverside California closed its retail store in February.
	2004 - President W.D. Woodward passed away. Frank Sweetman resigns as Vice President but continues his postition on the board of directors.
	2005 - Fresno California closes its retail store in July. Modesto California closes its retail store in November. The Northwest branch expands into a 117,000 square foot facility in Albany Oregon. John Pugliese retires from the board
	2006 - To become more technologically advanced, VSI incorporates Prelude, an operating system through Activant to help streamline operations.
	2007 - ESOP is now in ownership of 77% of VSI

VSI is very proud to be involved in the ESOP (Employee Stock Ownership Plan), providing its employees the opportunity to become owners/partners in the growth of this company. Currently a member of the ESOP Association, VSI continues to look for new opportunities to help expand and strengthen its company for the benefit of VSI employees.
Veterinary Service, Inc. is a member of the Dunn & Bradstreet Corporation (#02-869-1988)

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